4 Ways to Support Small Businesses

kevin • February 16, 2023

Small business is often referred to as the engine of economic growth in America. Unfortunately, small businesses are closing at a faster rate than they are being created - which is bad news when it comes to local jobs and communities. For example, when you shop at a big box retailer, very little of your money stays in your community. Luckily, there are some easy ways that you can show small businesses big love and support.


1. Shop Local Online


Shopping local doesn't mean that you have to visit a brick-and-mortar store in-person. That's because many locally-owned also have websites to take online orders - just like big box retailers and e-commerce sites. For example, some smaller grocery chains let customers order groceries online and offer delivery services. In addition to shopping for goods, you can also order takeout or delivery food online from some of your locally-owned restaurants. The next time you consider buying something online from a large retailer, try to find a local small business in your community with an e-commerce site to shop from instead.


2. Promote Your Favorite Small Businesses to Others


Many small business owners say that word-of-mouth advertising is still one of the best ways to promote their products or services to others. In fact, many small restaurants and stores survive off customer referrals - especially in the beginning. Therefore, you can help support your favorite small businesses by telling friends and family about your happy shopping experiences. For example, if someone asks you about a certain product/service category, you could recommend a small business that serves that particular niche. You could also tell others about your favorite locally-owned businesses on social media - especially Facebook.


3. Gift Small Business Gift Cards to Friends and Family


Gift cards have become a very popular gift in recent years. However, you don't have to just give gift cards for big retailers. Instead, you can likely find a small business in your community that sells their own gift cards. For example, you can probably find a gift card for locally-owned restaurants, gift shops, flea markets, and even some grocery stores. Of course, you will want to try to find a small business that you think the recipient would enjoy shopping at.


4. Buy from Small Amazon Sellers


Lastly, there are actually two ways that you can support small businesses when you shop on Amazon. First, when you buy from a small seller - instead of purchasing something sold by Amazon or another large retailer - you are supporting a small business. Secondly, if you read product descriptions, you can also learn about where products were made - including the companies that make them. Therefore, with a little research, you could buy products made by small businesses.


In short, since small business is the backbone of the American economy, consumers should do their part to support them to promote stronger communities and more local job opportunities. Remember, when you spend money at a locally-owned retailer, more of your money stays in your community. You can help support small businesses by telling others about them. For example, when a new store or restaurant opens in your community, encourage others to give it a try. 


KC Marketing is all about local business and has special pricing for them.  Contact us today and see how we can help each other out.


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By Kevin Champlin January 10, 2025
Artificial intelligence continues to advance at breakneck speed, with new and more powerful models regularly redefining what’s possible. Among the leaders in this space is ChatGPT—a family of AI models known for its diverse capabilities and groundbreaking performance. From powering everyday tasks to handling complex scientific questions, ChatGPT offers models that cater to a wide range of needs. Yet, with so many options, it can be challenging to pinpoint which model aligns best with your specific requirements. This guide will walk you through ChatGPT’s model ecosystem, illuminating each model’s strengths, ideal use cases, and subscription requirements. By the end, you’ll have the insights needed to select the perfect model and fully leverage the power of ChatGPT for your unique goals. 1. The Evolution of ChatGPT ChatGPT’s journey began with earlier models like GPT-1, GPT-2, and GPT-3. These pioneering models introduced the world to large-language-model capabilities, setting the stage for more sophisticated iterations. GPT-3.5, the engine behind ChatGPT’s initial release, was revered for its ability to understand context and generate coherent text. However, the AI landscape evolved rapidly, and newer models soon eclipsed their predecessors, offering faster, more accurate, and more resource-efficient performance. These improvements didn’t happen overnight; they’re the result of extensive research and development, culminating in the introduction of GPT-4 and the subsequent GPT-4o family. As the technology progressed, model updates prioritized advanced reasoning, larger context windows, and multimodal capabilities, such as handling images and audio. The ChatGPT ecosystem now features a range of models, each fine-tuned for specific tasks and subscription levels. 2. For the Discerning User: ChatGPT o1 Unparalleled Reasoning and Accuracy If you’re in search of ChatGPT’s most potent capabilities, look no further than o1 . This flagship model debuted in late 2024 as the culmination of OpenAI’s “Project Strawberry,” instantly distinguishing itself with advanced reasoning abilities. Unlike previous models that excelled at pattern recognition and text generation, o1 employs a human-like reasoning process to evaluate and verify its own answers. This innovative approach significantly boosts accuracy, making it especially invaluable for complex or nuanced queries that demand meticulous analysis. Ideal Applications Scientific Research : From detailed physics problems to cutting-edge biological studies, o1’s advanced reasoning offers accurate insights. Mathematical Challenges : Complex equations, proofs, and algorithmic puzzles become more manageable with o1’s precision. Coding Tasks : Debugging intricate code or developing entire workflows is easier when you have a model that thinks like a human. Groundbreaking Technology What sets o1 apart is its novel optimization algorithm and a unique dataset intentionally curated to bolster reasoning capabilities. In various industry benchmarks, o1 surpasses the performance of the GPT-4o family, showcasing its superiority in tackling tricky real-world questions. By integrating an internal system of checks, the full release of o1 (in December 2024) further reduces inaccuracies and “hallucinations,” which are incorrect or fabricated responses. Subscription Requirements The sophistication of o1 doesn’t come without limitations. Currently, it’s accessible to ChatGPT Plus and Teams subscribers under specific usage limits. For unrestricted access to o1, you’ll need a Pro subscription—well worth the cost if your work hinges on absolute accuracy and deep analytical prowess. 3. For Rapid Technical Solutions: ChatGPT o1-mini Speed and Efficiency for High-Volume Tasks While o1 reigns supreme in reasoning and analytical depth, o1-mini takes a streamlined approach, excelling in speed and efficiency . Built with the same foundational technology as o1 but optimized for faster response times, this model is tailor-made for users who need quick technical solutions on the fly. Key Use Cases Task Automation : Quickly generate scripts or snippets that automate routine processes in record time. Rapid Prototyping : Validate proofs of concept or develop basic demos without the overhead of elaborate reasoning. Fast Math & Code Solutions : Whether it’s a quick equation or a short code segment, o1-mini delivers swift, accurate answers. Subscription Model Much like o1, o1-mini requires at least a ChatGPT Plus subscription, with certain usage constraints. Pro subscribers enjoy broader access, making it a cost-effective choice if you require consistent, quick-turnaround technical assistance. 4. For Versatility and Enhanced Performance: ChatGPT 4o Omni-Capabilities for a Broad Range of Tasks Launched in mid-2024, GPT-4o signaled a massive leap in ChatGPT’s development. The “o” represents “omni,” indicative of its multifaceted capabilities that span language understanding, vision tasks, and even audio processing. The model is optimized for speedier responses , lending it a more natural and fluid interaction style. Why GPT-4o Stands Out Multilingual Excellence : GPT-4o supports a wide array of languages, making it an asset in a globally connected world. Visual and Audio Processing : This model doesn’t just read text—it interprets images and audio, opening new doors for creative content generation. Larger Context Window : With a 128,000-character context window, GPT-4o can handle more extended conversations, analyses, and brainstorming sessions without losing track of critical details. Accessibility GPT-4o caters to a wide user base. Free-tier ChatGPT users can tap into GPT-4o with usage caps, while Plus subscribers unlock higher usage limits. Its versatility makes it a go-to option for users needing a generalist model capable of tackling a broad swath of tasks, from language translation to advanced problem-solving. 5. For Everyday Tasks: ChatGPT 4o-mini and GPT-4 Lightweight Model for Routine Use If you’re seeking a reliable model for casual queries, look no further than GPT-4o mini . Though lighter than GPT-4o, it retains most of its core features. You’ll notice some trade-offs in analytical depth, but for many everyday tasks—such as drafting emails, creating social media posts, or answering basic research questions—GPT-4o mini is more than sufficient. A Step Back in Time: GPT-4 The older GPT-4 model, once the gold standard, is still available to free-tier ChatGPT users. It may lack some of the speed and multimodal capabilities introduced by GPT-4o, but it remains a solid option for general tasks, especially for those not ready to subscribe to Plus or Pro. Who Should Choose 4o-mini or GPT-4? Casual Users : If you need a model that can handle day-to-day tasks without advanced reasoning or large-scale data processing, GPT-4o mini or GPT-4 is a suitable match. Budget-Conscious : Access to GPT-4 is included for free-tier users, while GPT-4o mini is an option for Plus and Pro subscribers looking to optimize routine workflows. 6. A Glimpse into the Past: Earlier ChatGPT Models From GPT-1 to GPT-3.5 The earliest GPT models laid the groundwork for today’s AI advancements. GPT-1, GPT-2, and GPT-3 introduced language generation that amazed users with its coherent output. GPT-3.5, known for powering the initial public release of ChatGPT, elevated language models into mainstream awareness. Why They’re Mostly Retired While these models were revolutionary at the time, continuous breakthroughs have rendered them largely obsolete. Modern models like GPT-4, GPT-4o, and o1 outperform older versions in virtually every task: speed, accuracy, reasoning, and context management. As a result, GPT-3.5 is no longer available for public use, and GPT-2 and GPT-3 remain primarily in research archives. 7. Making the Right Choice: A Decision Guide Choosing the perfect ChatGPT model hinges on several factors, including complexity, budget, and performance demands. Below is a quick reference to help you decide: Complex Tasks, Advanced Reasoning, and In-Depth Analysis Go for o1 : Ideal for scientific research, complex coding, and nuanced real-world applications. Keep in mind you’ll need a ChatGPT Pro subscription for full access. Speed and Efficiency for Technical Problems Choose o1-mini : Best for rapid prototyping, task automation, and on-the-spot math or coding fixes. Requires at least ChatGPT Plus. Versatile Use with Enhanced Performance Pick GPT-4o : Offers large context windows, multilingual support, and multimodal capabilities. Accessible to both free-tier (with caps) and Plus subscribers. Routine Tasks and Casual Queries Opt for GPT-4o mini or GPT-4 : These models handle everyday tasks effectively. GPT-4 is available for free-tier users, while 4o mini is exclusive to Plus and Pro. By mapping your needs to the right model, you can harness ChatGPT’s strengths and sidestep unnecessary expenses or complications. 8. SEO Tips for Maximizing Your AI Experience In today’s digital landscape, understanding how to leverage AI tools is only half the battle—you also need to ensure your content is discoverable. Keep these SEO strategies in mind: Use Targeted Keywords : Incorporate relevant terms like “ChatGPT model comparison,” “AI-driven solutions,” and “advanced reasoning AI” to attract the right audience. Optimize Meta Descriptions : Clearly summarize your blog post’s key points in your meta description to improve click-through rates. Leverage Long-Tail Keywords : Phrases like “which ChatGPT model is best for coding” or “ChatGPT o1 vs. GPT-4 comparison” can help drive highly relevant traffic. Create Engaging Subheadings : Clear, descriptive subheadings not only aid readability but also help search engines understand the structure of your content. Encourage Backlinks : High-quality backlinks from authoritative sites can significantly boost your page’s search ranking. 9. Conclusion Artificial intelligence has ushered in a new era of innovation, and ChatGPT stands at the forefront of this revolution. Whether you’re a researcher in need of advanced analytical capabilities, a developer seeking quick coding solutions, or a casual user looking for help with everyday tasks, there’s a ChatGPT model that fits your exact requirements. o1 shines for its unparalleled reasoning, giving you the highest accuracy for complex queries. o1-mini is perfect for speed and efficiency, handling quick technical fixes without missing a beat. GPT-4o is a versatile powerhouse, featuring extensive language support, visual and audio processing, and broad application potential. GPT-4o mini and GPT-4 fill the gap for everyday tasks, offering reliable performance for casual needs. By understanding each model’s strengths, limitations, and subscription details, you can confidently choose a ChatGPT model that aligns with your goals. With AI advancing at an ever-faster pace, staying informed ensures you remain agile, prepared, and ready to capitalize on the latest developments. After all, the real power of AI lies not just in its capabilities, but in how effectively you use it.
By Kevin Champlin January 2, 2025
Starting a new business is exciting, but we know it can feel overwhelming too. That’s why we’ve created the New Business Starter Package — everything you need to get your business online, attract customers, and build your brand, all in one affordable and convenient solution. What’s Included in the Package? 1. Professional Domain Name Your domain is your online address, and first impressions matter. Choose a professional domain name that makes your business stand out and sets the stage for your success. 2. Secure SSL Certificate Protect your website and customer data with top-notch encryption. An SSL certificate not only builds trust but also boosts your search engine rankings. 3. Reliable Website Hosting Fast, secure, and always online. Our hosting ensures your website performs at its best, giving your customers the experience they deserve. Why Choose 815 Media? We Make It Easy From setup to support, we handle all the technical details so you can focus on running your business. No stress, no headaches — just results. Affordable and Transparent Pricing Our New Business Starter Package is designed with small businesses in mind. Get everything you need without breaking the bank. Local Expertise, Big Results As a proud member of the Illinois Valley community, we’re here to help our neighbors succeed. We understand your unique needs and deliver solutions that work. Let’s Build Something Amazing Together Your customers are searching for you online — make sure they can find you! With our New Business Starter Package, you’ll have everything you need to get started and grow your business. Special Offer: Contact us today and get started with our exclusive New Business Starter Package for only $299/year*! 📲 Message us now or call 815-277-1127 to schedule a free consultation and take the first step toward building your online presence. Let’s make your vision a reality! * Disclaimer: This special price is available exclusively for new local businesses in the Illinois Valley area.
By Kevin Champlin January 2, 2025
In LaSalle and the surrounding Illinois Valley, local businesses are the lifeblood of our community. From the family-owned coffee shop on the corner to the boutique stores that make our town unique, these businesses create jobs, drive the local economy, and give our community its character. At 815 Media, we understand the challenges small businesses face, especially when it comes to thriving in an increasingly digital world. That’s where we come in. The Digital Shift: Why It Matters The digital world isn’t just for big corporations anymore. Today, having an online presence is crucial for any business, no matter the size. Whether it’s a website, social media marketing, or secure email communication, your online presence directly impacts how customers find, interact with, and trust your business. But for many small business owners, the idea of building and maintaining that presence can feel overwhelming. That’s why 815 Media exists. We’re here to make the process simple, effective, and tailored to the unique needs of our local community. By working together, we can ensure that local businesses not only survive but thrive in the digital age. How 815 Media Can Help Your Business Custom Website Design & Development Your website is often the first impression customers have of your business. We design and develop websites that aren’t just visually appealing but also user-friendly and optimized for search engines. Whether you’re starting from scratch or need a website refresh, we’ve got you covered. Local SEO Expertise Getting found online starts with search engine optimization. We specialize in local SEO strategies that ensure your business ranks high when potential customers search for services in LaSalle, Peru, Ottawa, and beyond. Social Media Marketing Connecting with your audience has never been more important. We create tailored social media campaigns that help you engage with your customers, build your brand, and drive sales. Website Hosting & Security We provide reliable hosting services that ensure your website is fast, secure, and always available. Plus, our SSL certificates and malware protection keep your business and customer data safe. Microsoft 365 & Business Email Professional email and productivity tools make running your business easier and more efficient. We’ll set you up with Microsoft 365, so you can communicate and collaborate seamlessly. Why Local Matters When you work with 815 Media, you’re not just investing in your business’s future—you’re supporting a local company that’s invested in our community’s success. We know the unique needs of small businesses in LaSalle and the surrounding areas because we’re a small business, too. Our goal is to empower local businesses with the tools they need to compete on a global scale while staying rooted in what makes them special: their connection to our community. Let’s Build Something Amazing Together At 815 Media, we believe that when local businesses succeed, our entire community thrives. Whether you’re ready to launch your first website, improve your social media presence, or need a comprehensive digital marketing strategy, we’re here to help. 📲 Contact us today for a free consultation and let’s work together to make your business the digital leader in the Illinois Valley.
By Kevin Champlin December 31, 2024
At 815 Media, we understand that small businesses need smart solutions to thrive in a competitive marketplace. That’s why we’re proud to offer Microsoft 365—a powerful suite of tools designed to boost productivity, streamline communication, and help your business succeed. Whether you’re working from home, a coworking space, or your local office, we’ve got the perfect Microsoft 365 plan for your needs. What Is Microsoft 365? Microsoft 365 (formerly Office 365) is a subscription-based suite of professional tools, including email, cloud storage, and access to the world-class Office applications you know and trust, like Word, Excel, and PowerPoint. With Microsoft 365, small businesses can operate like world-class enterprises—even on a startup budget. Our Microsoft 365 Plans Here’s a breakdown of the Microsoft 365 plans we offer and how they can meet the needs of your small business: 1. Email Essentials ($5.99/month) Professional email using your domain name (e.g., you@yourbusiness.com). 10 GB of email storage—ideal for light email users. Sync across all devices to stay connected on the go. Shared online calendars for seamless scheduling. Up to 400 email aliases, so you can organize communication effectively. This plan is perfect for small businesses just starting out and needing professional email at an affordable price. 2. Email Plus ($6.99/month) All the features of Email Essentials, plus: 50 GB of storage for email, contacts, and calendar. If your team handles higher email volumes or you need extra storage, Email Plus is the way to go. 3. Online Business Essentials ($10.99/month) Professional email with 50 GB of storage. Office apps (online only) versions of Excel, Word, PowerPoint, and more. 1 TB of online storage to keep your documents secure. Unlimited online meetings and HD video conferencing for seamless collaboration. This plan is ideal for small businesses that need robust collaboration tools and cloud storage, without requiring desktop Office apps. 4. Online Business Professional ($15.99/month) All the features of Online Business Essentials, plus: Office apps installed on up to five devices (desktop versions). Advanced business apps to help streamline operations. This is the ultimate solution for small businesses that need maximum flexibility and access to the full range of Office tools. Why Choose 815 Media for Microsoft 365? Tailored Solutions: We’ll help you choose the best plan for your unique business needs. Local Support: As a small business ourselves, we understand your challenges and are here to help every step of the way. Exclusive Discounts: We work with cities and local organizations to offer potential discounts for small businesses in the community. Contact us to find out if your business qualifies! Benefits of Microsoft 365 for Small Businesses Professionalism: Branded email addresses and polished communication tools help you stand out. Collaboration: Cloud-based tools make working with your team and clients easier than ever. Scalability: Start small and grow your plan as your business expands. Security: Built-in protections to keep your data safe and secure. Special Offers for Local Businesses At 815 Media, we’re committed to supporting small businesses and local communities. That’s why we’ve partnered with cities and organizations to bring you special offers and potential discounts on Microsoft 365 plans. Whether you’re launching a new venture or scaling an existing one, we’re here to make professional-grade tools more accessible. Get Started Today Your business deserves the best tools to succeed. With Microsoft 365 from 815 Media, you’ll unlock new levels of productivity, collaboration, and growth. Ready to take the next step? Contact us today to find the perfect plan for your small business and learn more about exclusive discounts for local businesses in your area. Ready to buy, view our plans and store here .
By Kevin Champlin December 31, 2024
In today’s digital-first world, your domain name is more than just a URL—it’s your identity, your handshake, your storefront, and your brand’s first impression. And the domain landscape has evolved. Gone are the days when ".COM" was the only game in town. Today, you have a world of possibilities at your fingertips, allowing you to choose a Top-Level Domain (TLD) that aligns perfectly with your brand, audience, and vision. Why Your Domain Matters Your domain is your real estate in the digital marketplace. Choosing the right TLD can: Build Trust: Familiar TLDs like .COM and .ORG instill confidence. Stand Out: Unique options like .GURU and .SOLUTIONS can set you apart. Localize: Country-specific TLDs like .CA and .IN can enhance your connection with local markets. And the best part? We’re making it easier than ever to secure your perfect domain at competitive prices. Get Started! Popular TLDs You Can Choose From Classics That Never Go Out of Style .COM – Just $23.99/year. The gold standard of domains. Universal, credible, and trusted worldwide. .NET – Perfect for tech-forward brands. .ORG – Ideal for nonprofits and organizations. .BIZ – A savvy choice for business-driven ventures. .INFO – Great for sharing information with clarity. Country-Specific Domains to Connect Locally .CA – Proudly Canadian. .US – Made for American brands. .IN – India’s growing digital economy at your fingertips. .CO.UK – Bring your business to the UK market. .COM.AU – Target Australia with confidence. .DE – Reach Germany with a local touch. Innovative & Modern TLDs for the Visionary Brand .TECH – Calling all tech innovators and startups. .GLOBAL – Perfect for businesses thinking beyond borders. .XYZ – The next generation’s favorite. .LIVE – Connect with dynamic, real-time content. .SHOP – Ideal for eCommerce brands. .STORE – Your online storefront, reimagined. Standout TLDs That Make a Statement .GURU – Establish authority and expertise. .SOLUTIONS – Tailored for problem solvers. .CLUB – Build a community around your brand. .EXPERT – Showcase your mastery. .MEDIA – Perfect for content creators and marketers. .WORLD – Think big. Think global. Why Choose Us for Your Domain Needs? Competitive Pricing We offer some of the best prices in the market, starting at just $23.99/year for .COM domains. Whatever your budget, there’s a TLD for you. Simplicity & Support Our streamlined process ensures you can search, find, and secure your domain in minutes. Plus, our dedicated support team is here to guide you every step of the way. The Freedom to Be Creative With dozens of TLDs to choose from, you’re no longer limited by what’s available in .COM. Instead, choose a domain that speaks to your mission, your audience, and your unique perspective. Ready to Find Your Perfect Domain? Your domain is the foundation of your online presence. Don’t settle for anything less than perfect. Whether you’re a startup, a nonprofit, or a global enterprise, we’ve got the TLD that fits your goals and amplifies your vision. Get started today . The digital future belongs to the bold.
By Kevin Champlin December 31, 2024
As the holiday season comes to a close and we step into a brand-new year, we’re filled with gratitude for the incredible clients and partners who have made this past year so special. Your support has driven us to create, innovate, and grow—and we’re excited to bring you along for what’s next. This year, Santa was particularly generous to us here at 815 Media. We’ve been working behind the scenes to roll out some truly game-changing upgrades to the services we provide. If you’ve loved how we help you build and grow your websites, you’re going to be thrilled with what’s coming next. A Hosting Experience Designed for You We’re introducing a brand-new hosting platform designed specifically to make your life easier and your business run smoother. Here’s what you can look forward to: Client Logins: Manage your hosting services with ease from your personalized dashboard. Flexibility at Your Fingertips: Upgrade or downgrade your plan instantly to match your evolving needs. 24/7 Support: Rest easy knowing help is always just a click or call away, any time of day. Streamlined Experience: Whether you’re launching your first site or scaling an e-commerce empire, our platform grows with you. Why This Matters As your trusted partner, we’re always looking for ways to provide services that simplify your business operations while delivering exceptional value. This new hosting platform isn’t just about technology—it’s about giving you the tools and freedom to focus on what you do best: running your business and serving your customers. Ready to Explore? Visit our new hosting platform to see what’s waiting for you. Whether you’re looking for robust hosting solutions, unmatched support, or just peace of mind, we’ve got you covered. Thank you for an incredible year. Here’s to a 2024 filled with growth, success, and amazing possibilities. Let’s make it your best year yet. Happy New Year! Kevin Champlin President, 815 Media
By Kevin Champlin December 21, 2024
OpenAI’s o3 Model Achieves Breakthrough on ARC Challenge: A Step Towards AGI? OpenAI has unveiled its latest artificial intelligence model, o3 , which has made significant strides in the realm of AI reasoning. The o3 model recently secured a high score on the prestigious Abstraction and Reasoning Corpus (ARC) Challenge , sparking discussions among AI enthusiasts about the potential achievement of Artificial General Intelligence (AGI) . While this accomplishment marks a major milestone, it's important to understand its implications and limitations. A Major Milestone in AI Development The ARC Challenge, designed by François Chollet, an engineer at Google and the creator of the ARC Challenge, tests an AI’s ability to identify patterns and solve visual puzzles involving colored grids. This competition aims to evaluate an AI’s general intelligence and basic reasoning capabilities without relying solely on brute force computational power. The challenge imposes strict limits on computing resources to ensure that solutions demonstrate genuine reasoning rather than mere pattern matching.  OpenAI’s o3 model achieved an impressive 75.7% score on the ARC Challenge’s semi-private test, ranking it highly on the public leaderboard. This achievement was accomplished with a computing cost of approximately $20 per task , adhering to the competition’s constraints. Additionally, an unofficial score of 87.5% was reached by allocating significantly more computing power, though this surpassed the competition’s cost limits. What Does This Mean for AGI? Despite the o3 model’s high score, ARC Challenge organizers have clarified that this achievement does not signify the attainment of AGI. AGI refers to a future form of AI that possesses human-like intelligence across a wide range of tasks. The o3 model, while advanced, did not secure the competition’s grand prize and still struggled with over 100 visual puzzle tasks, even with substantial computational resources. Experts in the field share this cautious perspective. Melanie Mitchell from the Santa Fe Institute highlighted that solving tasks through brute-force computation undermines the essence of the ARC Challenge, which is to assess genuine reasoning abilities. François Chollet echoed this sentiment, stating that true AGI would be evident when creating tasks that are easy for humans but challenging for AI becomes impossible. Thomas Dietterich from Oregon State University added that current commercial AI systems, including models like o3, still lack essential components of human cognition such as episodic memory, planning, logical reasoning, and meta-cognition. The Road Ahead OpenAI’s o3 model represents a significant leap in AI capabilities, demonstrating enhanced task adaptation abilities unseen in previous GPT-family models. However, the journey towards AGI remains ongoing. The ARC Challenge organizers are already preparing more difficult benchmark tests for 2025, continuing the quest to push the boundaries of AI reasoning and general intelligence. As AI technology evolves, models like o3 pave the way for future advancements, bringing us closer to the elusive goal of AGI. For now, o3 stands as a testament to the rapid progress in AI research, highlighting both the potential and the challenges that lie ahead.
By Kevin Champlin December 16, 2024
In today’s fast-paced digital landscape, businesses demand agility, precision, and innovation to stay ahead of the curve. At 815 Media, headquartered in La Salle, Illinois, we specialize in custom SaaS (Software as a Service) development tailored to meet your unique needs. Whether you’re looking to streamline operations, enhance customer experiences, or gain powerful insights, our team delivers cutting-edge solutions rapidly and efficiently. Why Custom SaaS Development? Off-the-shelf software often falls short when it comes to addressing the unique challenges faced by businesses. Custom SaaS development ensures that your tools are designed specifically for your workflows, goals, and industry standards. Here are just a few benefits: Scalability: Your software grows with your business, adapting to increased demands and evolving processes. Enhanced Efficiency: Tailored solutions integrate seamlessly with existing systems, reducing redundancies. Cost Effectiveness: You pay for exactly what you need, avoiding the hidden costs of unused features in generic platforms. Competitive Edge: Gain access to unique functionalities that give your business a distinct advantage. 815 Media brings all of these benefits to life, empowering businesses across industries with robust and scalable SaaS solutions. Rapid Development for Web, Mobile, and Desktop Applications Time is a critical factor in today’s business environment. At 815 Media, we pride ourselves on delivering projects rapidly without compromising on quality. Whether you need a sleek web app, a dynamic mobile app, or a comprehensive desktop application, our team leverages the latest technologies to ensure a seamless development process. Using frameworks like React, Flutter, and .NET, we create applications that are: User-Friendly: Prioritizing intuitive designs that enhance user engagement. Cross-Platform Compatible: Ensuring your software functions flawlessly on all devices. Secure: Implementing top-notch security protocols to protect your data and systems. Harnessing the Power of AI for Insights and Reporting Incorporating AI into SaaS development opens a world of possibilities. At 815 Media, we utilize AI to provide businesses with actionable insights and advanced reporting tools. From predictive analytics to real-time dashboards, our AI-powered solutions help you: Identify trends and patterns. Automate data processing. Make data-driven decisions with confidence. Imagine a custom platform that not only handles your day-to-day operations but also provides predictive insights to optimize your business strategy—that’s the power of 815 Media’s AI-integrated SaaS solutions. Serving La Salle, Illinois, and Beyond As a proud local business in La Salle, Illinois, 815 Media is committed to supporting the growth of our community and beyond. Our location allows us to deliver personalized service while leveraging global technologies to provide unparalleled solutions. When you partner with us, you’re not just hiring a development team; you’re gaining a collaborative partner invested in your success. Let’s Build Your Next Big Idea If you’re looking for a trusted partner to bring your software vision to life, look no further than 815 Media. Our expertise in custom SaaS development, rapid project turnaround, and AI-driven insights ensures that your business stays ahead in today’s competitive market. Contact us today to discuss your project and discover how we can help your business thrive with custom software solutions. Let’s transform your ideas into reality, right here in La Salle, Illinois!
By Kevin Champlin November 13, 2024
Elevate Your Online Presence with Expert Website Design and Development from 815 Media Your website isn’t just a digital brochure—it’s your handshake, your storefront, your story. It’s how the world connects with what you offer. At 815 Media, in La Salle, Illinois, we’re not just building websites—we’re crafting digital experiences that turn first-time visitors into lifelong customers. The Power of Great Website Design Design isn’t decoration. It’s the bridge between attention and trust. A well-designed website creates clarity, sparks curiosity, and gives your visitors a reason to stay. That’s why every project we undertake is: A Story in Pixels: Your website will speak your brand’s language—in every font, color, and interaction. Built for Action: Every design choice is focused on guiding your visitors toward meaningful engagement. A Reason to Trust: Clean, professional design builds the kind of credibility that turns clicks into conversations. Website Development: Beyond the Surface Behind every beautiful design is a machine that hums. Performance, security, and functionality are the hidden heroes of a great website. At 815 Media, we’re not just designers—we’re programmers who deliver websites that: Load Lightning-Fast: Because no one waits for a slow site. Work Everywhere: Mobile, tablet, or desktop, your site will shine. Stay Secure: We build with best-in-class security practices, keeping your data—and your reputation—safe. E-Commerce Websites That Sell When your website is your store, every detail matters. From browsing to checkout, we create e-commerce experiences that: Simplify Shopping: Easy navigation, quick checkouts, and seamless user flows. Boost Confidence: Secure payments and trustworthy design elements. Grow With You: Scalable platforms that expand as your business does. Why 815 Media? We’re not just website designers or programmers—we’re your partners in digital growth. Here’s what sets us apart: Local Expertise: As a La Salle-based business, we understand the unique needs of our community. Smart Solutions: From AI-powered personalization to advanced analytics, we’re always innovating. Speed and Precision: Rapid turnaround without sacrificing quality.  Let’s Build Something Great Your website deserves to be more than good—it should be transformative. At 815 Media, we’re ready to craft a site that not only looks amazing but delivers measurable results. Contact us today to explore how we can create a website that captivates, converts, and grows your business. Right here in La Salle, Illinois, we’re turning ideas into digital realities.
By Kevin Champlin September 7, 2023
In today's digital age, email communication plays a crucial role in both personal and professional spheres. Many businesses rely on email services like Google Workspace (formerly G Suite) to manage their email communication efficiently. However, a common issue that organizations face is their emails ending up in recipients' spam folders, which can lead to missed opportunities and frustrated customers. In this blog post, we'll explore the reasons behind Google Workspace emails going to spam and how SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication methods can help mitigate this problem. The Challenge: Emails Going to Spam When your Google Workspace emails consistently land in the recipient's spam folder, it can harm your organization's reputation, reduce email deliverability, and affect your business communication. Understanding the reasons behind this issue is the first step towards resolving it effectively. The Role of SPF (Sender Policy Framework) SPF, or Sender Policy Framework, is an email authentication protocol that helps prevent email spoofing by specifying which mail servers are authorized to send emails on behalf of your domain. When configured correctly, SPF provides a way for email servers to check whether an email is sent from an authorized source. Here's how SPF works: DNS Records : SPF records are created in the DNS (Domain Name System) of your domain. These records list the IP addresses or domains of authorized mail servers for sending email on behalf of your domain. Verification : When an email is received, the recipient's email server checks the SPF record of the sender's domain to verify if the sending server's IP address is listed as an authorized sender. If the check fails, the email may be marked as suspicious or sent to the spam folder. To improve email deliverability, ensure your Google Workspace account has a correctly configured SPF record that includes all authorized email servers. Enable Sender Policy Framework (SPF) Login to your DNS dashboard in your domain host. Add the following record to your domain: Type: TXT Name/Host: @ or domain name or leave it blank TTL: default or 3600 seconds Value: v=spf1 include:_spf.google.com ~all The Importance of DKIM (DomainKeys Identified Mail) DKIM, or DomainKeys Identified Mail, is another email authentication method designed to verify the authenticity of the sender and the integrity of the email content. It does this by adding a digital signature to outgoing emails. Here's how DKIM works: Digital Signature : When you send an email through Google Workspace, it signs the email using a private key, and a public key is published in your domain's DNS records. Verification : When the recipient's email server receives the email, it retrieves the public key from the DNS records and uses it to verify the digital signature. If the signature is valid, the email is considered legitimate. By implementing DKIM for your Google Workspace emails, you can enhance the trustworthiness of your emails and reduce the likelihood of them being marked as spam. Additional Tips to Improve Email Deliverability Check Email Content : Ensure your emails contain valuable and relevant content. Avoid using spammy keywords and excessive use of images. Maintain a Clean Mailing List : Remove inactive or invalid email addresses from your mailing list regularly to prevent sending emails to non-existent addresses. Monitor Blacklists : Regularly check if your domain or IP address is listed on email blacklists. Address any issues promptly to maintain a good sender reputation.  Generate DomainKeys Identified Mail (DKIM) record Sign in to the Google Cloud console . Navigate to Apps > Select Google Workspace > click Gmail > Go to Authenticate email . In the Selected domain menu, select the domain where you want to set up DKIM. Click Generate new record . For DKIM key bit length select 1024 . For Prefix selector , we recommend you use the default. Click Generate . Copy the DKIM values shown in the Authenticate email window. Add DKIM to your domain host Go to your DNS settings in your domain host. Add a TXT record in your DNS Records and use the value generated in the Google Admin console. Note: Wait for 48 hours before following the next step. Google Workspace is a powerful email platform, but emails going to spam can be a significant challenge for businesses. By implementing SPF and DKIM authentication methods correctly, you can improve your email deliverability and ensure that your messages reach their intended recipients' inboxes. Additionally, remember to follow best practices for email content and list management to maintain a positive sender reputation. Ultimately, with the right strategies in place, you can minimize the chances of your Google Workspace emails ending up in the spam folder, improving your communication and engagement with clients and colleagues.
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